Stage 1: Empathize
- Julie Markussen
- Sep 5, 2018
- 1 min read
In the first stage of design thinking, we are required to have a deep understanding of the problems and realities of the people you are designing for. This is also called the stage of “empathy”. Since we work for a bank, nearly all citizens can become our customers, including ourselves. We decided that we would go outside to have a talk with bank workers and other people nearby banks and in the last we would question ourselves: what are our own needs for the bank and what problems do we meet?
We first interviewed the worker at a local bank and he gave us useful information in terms of online banking and problems in general face. Our key insight was that people who visited the bank were elderly people. Younger ones mainly came to the bank when they were faced with internet problems. One thing that surprised us was old people tend not to use the online banking, even though it can be said to be simple. Therefore, in order to have a better combination of offline service and online service, we may focus on younger people and most other workers who use online banking.
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