Stage 3: Ideate
- Julie Markussen
- Sep 5, 2018
- 1 min read
At the beginning of our ideate process, we started to elevate the possible options. Our focus was to get a variety of potential answers and solutions, rather than picking up a particular problem. We did not aim to come up with the right answers, but tried to make the ideas as many as possible. This gave us the opportunity to enhance our creativity and gave us a chance to evaluate the case from different perspectives.
The underlying concept behind the ideate stage was that; any kind of comment, answer or solution were not to be judged by others. An important note was that some of the ideas that were originally thought of as "bad", actually ended up as part of the solution. This means that our main takeaway was that ideas are easily rejected, even though they might add value to the product.
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