Stage 2: Define
- Julie Markussen
- Sep 5, 2018
- 1 min read
The second stage of our innovation process was the “definition” stage. On the basis of the previous stage’s findings, we were first of all challenged to figure out which user we shall focus on. Next to that, it was important to agree on the major needs and wants of our target group based on crucial insights that we gained about our user in the first stage.
As a first step, we collected the interviewees’ core statements on the wall in order to get a comprehensive overview of the previous stages’ findings. Along the way, it turned out that there are similarities in terms of peoples’ requirements when it comes to online banking, which could be summarized in several “need categories”. These comprised convenience, security and accuracy when it comes to banking services, as well as trust and familiarity in/with the bank itself.

As our interviews revealed, especially freshly graduated people have the need to feel safe and informed about their financial decisions. They are quite unexperienced with handling their own financials and are often lacking the information on how to cope with this new important topic in their lives. Therefore, we decided to put this target group in the center of attention in the following stages of the design thinking process, involving the task to find a suitable solution for the described problem.
Comentários